‘Hit Refresh’ was our Winter event with retail partner Bloomingdales launching our winter collection. In those long and dark winter days, we chose to treat 50 Fashion influencers and friends to a night of the ultimate relaxation. We partnered with local nail hotspot ‘Chillhouse’ hosted by influencer Cyndi Ramirez.
Role:
Event Planner
Retail Partner Lead
In order to combat some serious winter blues, we threw the ultimate ‘chill’ party with retail partner Bloomingdales at one of New York’s top spas ‘Chillhouse.’ We brought in 50 of our favorite fashion influencers to explore our new Bloomingdales collection and get pampered all night. The guests had a chance to shop/purchase the shoes and received a manicure with colors inspired by the Western collection. After having meaningful conversations in an intimate environment, we had a chance to develop close relationships with influencers leading to the creation of our brand ambassador program.
Roles: Event Planner & Retail Partner Lead