Prada requested assets to help support the launch of their Prada Velvet Chaier bag. The Chaier bag has a distinct bold look so the goal was to make the product feel more like an everyday bag vs. special occasions. In order to achieve this, we followed a day in the life with the real-life Carrie Bradshaw, Colby Mugrabi, to showcase how to pair the perfect Prada accessory effortlessly with each urban look.
Roles: Lead Producer & Campaign Manager