For the first time, Dolce Vita ran a street marketing campaign featuring our Holiday shoe collection. The creative ran throughout the entirety of the Holiday Season to create buzz around the collection. In order to create hype around the posters and ensure they were seen, I launched a social contest. Those who sent in in selfies in front of the posters in tagging @dolcevita would receive a discount code. This social campaign generated 500+ new followers and 60 submissions.
Roles:
Campaign Producer
Social Strategist
For the first time, Dolce Vita ran a brand awareness street marketing campaign featuring the first-ever Holiday shoe collection. The creative ran throughout the entirety of the Holiday Season to create buzz around the collection. In order to ensure the posters were seen, we simultaneously launched a social scavenger hunt. Those who sent in selfies in front of the posters tagging @dolcevita received a special discount code. This social campaign generated 500+ new Instagram followers with 50 submissions leading to $10,000 in revenue.
Roles: Producer, Social Strategist